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Meet Our Staff

As our client, you will have a team of highly qualified professionals working for you to provide you with the best coverage for you, your family, or your business.  Building a long-lasting relationship with our clients is our number one priority.

Cary J. Bichlmeier

Cary J. Bichlmeier

CPIA, President

Born in 1959 in Inglewood, CA Cary is the son of Jerry and Joyce Bichlmeier, founders of Bichlmeier Insurance Services. He attended Mira Costa High School in Manhattan Beach, CA and graduated from El Camino College. Cary J. Bichlmeier joined the agency in 1974 and became a principal in 1978. He started the Agency’s commercial department and sold it’s first Health insurance policy. In 1982 the United States Jaycees named Cary an Outstanding Young Man of America. The Certified Professional Insurance Agents Society in 1986 named Cary as a life member (CPIA designation). Cary became President of Bichlmeier Insurance services in 2004.

Cary has been giving back to the community in youth and adult service orginzations. Here are a few of Cary’s prior and current community service affiliations:

  • Current President of CSE Agent Association
  • Current member of Civil Service Employees and Mercury Insurance Group Producer Councils
  • Past President and 33-year member of the Hermosa Beach Kiwanis Club
  • Founder and past manager of the Hermosa Beach Kiwanis Christmas tree lot
  • Past Vice-Chairman and board member for 14 years of the Hermosa Beach Chamber of Commerce
  • Past Area referee and Coach for AYSO region 18
  • Past Coach Mira Costa Pony League
  • Past Coach Hermosa Beach Youth Basketball
  • Past Commissioner of business, permit review board, City of Hermosa Beach
  • Past School Board member Hermosa Beach City School District 1999-2003 – Board President 2003
  • Past President of Mira Costa Boys Soccer Boosters
  • Past assistant Scout Master Troop 860 – son is an Eagle Scout
  • Past board member and Secretary CSE Agent Association
  • Past Board Member South Bay chapter of the Professional Insurance Agents
  • Past charity Golf tournament committee member for the South Bay YMCA and Crohn’s and Colitis Foundation of Los Angeles

Cary has been married to Kathrine Bichlmeier since 1984 and they have three children and three grandchildren.

Hobbies include golf and he is a PADI certified diver.

“I have always known from an early age what I wanted to do in life; I started working with my parents as an early teen. I have exceeded my first dreams for this business. Now, it is more about the service to our clients and the love of family.”

Terry E. Bichlmeier

Terry E. Bichlmeier

Producer / Board Member

I live to serve those around me with honesty, integrity, and a passion for improvement.


Executive Vice President at Bichlmeier Insurance Services, Inc.
April 1993 – September 2017
Commerical Lines Department Manager,
Commercial Property Specialist,
Top individual producer five years running.

Commercial Sales Agent at G.J. “Jerry” Bichlmeier Insurance Agency
May 1987 – April 1993 (6 years)
Commercial Sales Agent specializing in apartment insurance sales.

Skills & Expertise
  • Commercial Property Insurance
  • General Liability
  • Workers Compensation
  • Small Business
  • Strategic Planning
  • Group Benefits
  • Property Management
  • Commercial Auto Insurance
  • Apartment Insurance
  • Business Planning
  • Market Research and Analysis

El Camino College
Associate of Arts (A.A.), General Studies, 1980 – 1983

California State University­, Long Beach ­College of Business Administration
Bachelor of Science in Business Administration, Marketing & Finance, 1983 – 1986
Grade: Alum
Activities and Societies:

  • Member National Business Honor Society
  • Member of the Water Ski Team
  • Member of the Law Society
  • Member International Honor Society Beta Gamma Sigma
  • Member of Redondo Beach Round Table

School of Law, Contracts, Procedure & Torts, 1986 – 1987

Honors and Awards

2011-­2012 Redondo Beach Rotarian of the Year; Torrance­-South Bay YMCA 2009 Service
Above Self Award; Redondo Beach Rotary President 2003­-2004, President IIABSB 2000­-2003;
President PIA South Bay Chapter 1993­-1994; Certified Insurance Counselor Designation 1992.


Golfing, Skiing, Dodger Baseball, Great Food with Wine or Craft Beer.

G. J. “Jerry” Bichlmeier

G. J. "Jerry" Bichlmeier

Get to Know Jerry Bichlmeier, Chairman of the Board

G.J. “Jerry” Bichlmeier was born in 1939 in Los Angeles. He grew up with his 3 younger brothers working with his father in the family ice business. After leaving the University of Southern California in 1960, Jerry began a career in law enforcement. He proudly served on the Los Angeles Police Department for 25 years, retiring with honors in 1985. Along the way, he earned a teaching credential in Police Science. A short time after his start in government employment, he recognized a financial services need in the civil service community and so began his career in insurance services. Bichlmeier Insurance Services, Inc. began as a part-time home based business in 1961 dedicated to civil servants. Today as the chairman of the board and under the management of his two sons, it is a full service and multiline, personal auto and business insurance brokerage with a staff of 15 associates serving more than 5000 clients.

He has held long-term business management consulting agreements with National Car Rental (11 years) and Civil Service Employees Insurance Co. (13 years).

In addition to serving on the board of directors of Bichlmeier Insurance Services, Inc. (BIS), he has and does serve on the board of directors of the Los Angeles Police Federal Credit Union (1975 to present); Civil Service Employees Insurance Group (1985 to 1991); Civil Service Employees Agents Association (1991 to present).

Jerry is married and has 5 lovely children, three are involved with Bichlmeier Insurance Services.

His hobbies include golf, skiing, racquetball, and spoiling his 10 grandchildren and 4 great-grandchild.

Jerry says “As I get older and hopefully wiser, I realize how rich I have become- not so much from the material things I’ve acquired, but the family I have and the friends I’ve made along the way.

Joyce A. Bichlmeier

Joyce A. Bichlmeier

CPIW, Executive Committee Member

Joyce Bichlmeier was born in 1940 in Los Angeles, California and grew up there with her one sister. Joyce married had 3 children: Cary, Terry, and Sherrie. Cary and Terry are president and vice president of Bichlmeier Insurance Services, respectively.

In 1961, Joyce made her debut into the insurance industry and wrote all lines of insurance. In 1976 she then opened the Hermosa Beach office, and continued to be an outstanding community volunteer by serving as president or sitting on committees and/or boards of organizations such as the Professional Insurance Agents of California & Nevada, Chamber of commerce and the National Association of Insurance Women. Her hard work paid off, and Joyce received numerous awards including 1988 Chairman of the Year (Professional Insurance Agents of California and Nevada), 1982 Director of the Year (Hermosa Beach Chamber of Commerce) and 1982 South Bay Woman of the Year (YWCA).

Joyce is currently semi‐retired and lives in Redding, California, where she maintains a home office. She is married and has 12 wonderful grandchildren and 4 great grandchildren. Her favorite hobbies are traveling, gardening, and participating in her local Red Hat Society, the Rebellious Elegant Dames.

Joyce says: “I have appreciated growing with the business; it has been a wonderful life working with my family and extended family”.

Joanne Williams

Joanne Covarrubias CIC, CISR, AINS

Office Manager

Joanne grew up in Beautiful Southern California. While serving 5 years in the United States Air Force, stationed in Germany and Turkey, Joanne was awarded the Air Force Meritorious Service Award Medal and the Air Force Commendation Medal for her services as a Digital Subscriber Terminal Equipment and Cryptographic Maintenance Technician.  

Joanne moved to Las Vegas, NV, where she obtained her Property and Casualty Insurance license in 1990. Joanne continued her education by completing The Insurance Institute of America in 1992 which earned her AINS designation. She earned the Certified Insurance Service Representative; CISR designation in 1993 and the Certified Insurance Counselor; CIC designation in 1999. All of which she maintains through annual continuing education courses.

Because of her love for the beach, Joanne returned to Southern California where she now holds the position of Office Manager for Bichlmeier Insurance Services, Inc. In addition, Joanne is proud to have served as the past Treasurer for the South Bay Association of Insurance Professionals.

Rosa Rodriguez

Rosa Rodriguez

Personal Lines Account Manager - Se habla espanol

Rosa was born in West Los Angeles and raised in Marina Del Rey.  She graduated from Venice High School then attended West Los Angeles Community College to further her education.  

She has been licensed as an agent in the insurance industry since 2000. Rosa joined the Bichlmeier Insurance Agency in 2001. She works hard to meet her clients’ needs.  She enjoys assisting them in any way possible.  As a bilingual agent she also communicates with many of our Spanish speakers and takes special pride in helping the Hispanic community.  

Outside of serving Bichlmeier clients, Rosa spends her time in the South Bay area with her two daughters at soccer games and Girl Scout Events. On a personal level, she enjoys dancing and kickboxing.

Ana R. Santiago

Personal Lines Account Manager - Se Habla Espanol

Sylvie Lui Van Sheng

Personal Lines Account Manager

Alyssa C. Norton

Commercial Lines Assistant Account Manager

Thelma Pace

Personal Lines Assistant Account Manager

Chanell Jones

Commercial Lines Account Manager
Matthew Bichlmeier

Matthew Bichlmeier

Commercial Lines Sales Agent

Born December 1st, 1989 in Long Beach, Ca. Matt is the son of Cary and Kathy Bichlmeier, and grandson of Jerry and Joyce Bichlmeier, founders of Bichlmeier Insurance. He attended Mira Costa High School in Manhattan Beach and San Francisco State University. Matt graduated in 2013 with a Bachelor’s Degree in History. Matt joined the agency in 2014. He has worked as a Personal Lines Tech, Personal Lines Account Manager, and is currently as a Commercial Lines Sales Agent.

Interests: Dodgers, Lakers, hiking and great food.

Maria Ascencio

Maria Ascencio

LAPCUSO - Institutional Sales Agent - Se habla espanol

Maria Ascencio was born on December 13th, 1964 in the Zacatecas region of Mexico. She attended school in Mexico.  She began working in the insurance industry as a customer service representative in 1993. Maria took insurance courses to further her career over the years.  In the year 2000 she joined Bichlmeier Insurance Agency’s personal lines department as the in house insurance specialist at the Los Angeles Police Federal Credit Union in Van Nuys, California.  As the in house insurance specialist, she provides a wide selection of insurance services to the members of the Los Angeles Police Federal Credit Union.

Maria and her husband of 29 years live in the San Fernando Valley. They have two daughters and two grandchildren. They enjoy being grandparents and spending quality time with their family. She enjoys traveling, singing, reading and gardening.   

Maria takes great pride and is honored to be a part of Bichlmeier Insurance and its mission in providing quality service to the members of the credit union.

Jason P. Laing

Jason P. Laing

Institutional Sales Agent

Born and raised in Hermosa Beach, Jason is proud to call the South Bay his home. After attending Redondo Union High School he went on to earn a B.A. in economics at Cal State Long Beach.

A licensed insurance agent since 1996, Jason has worked at several local insurance agencies over the years. In 2009 he partnered with Re/Max Palos Verdes to start PV Peninsula Insurance Services, an insurance agency specifically designed to meet the needs of home buyers. In January 2011 PV Peninsula Insurance Services was acquired by Bichlmeier Insurance Services and Jason became a BIS team member continuing working with Re/Max.

An avid beachgoer, Jason considers himself lucky to live and work in this great community where his clients are also his neighbors.

Kathy Bichlmeier

Kathy Bichlmeier

Administrative Assistant
Jennifer Hunt

Jennifer Hunt